We hope your pencils are sharpened, because today we have a pop quiz for you. Don’t worry, it’s painless. One question.
What’s the most effective marketing method?
☐ A. Radio
☐ B. Direct mail
☐ C. Internet and E-mail
☐ D. Television
Okay, time’s up.
The correct answer is…
☑E. All of the above.
I know, I know. You’re probably saying, “Hey, that’s not fair! That wasn’t even a choice.” And you’re right. We cheated. But be honest, it’d have been way too easy if all of the above was an option. It’s always all of the above, right?
We wanted you to think about each individual method and the unique advantages and disadvantages they present. Because yes, while one is better than all the others, the real lesson here is the power of using multiple marketing methods at the same time.
the real lesson here is the power of using multiple marketing methods at the same time.
You need to reach your target audience on multiple fronts to really send home your messaging. We’ve talked about the importance of exposure rate many times before, but if you need a quick refresher – the more someone sees your message, the more likely they are to act on it.
And if they’re exposed to your messaging on different platforms, they’re less likely to tune it out. People tend to be either auditory learners or visual learners, so relying on just one marketing method can be inefficient.
Using multiple methods of marketing can be more costly, but are you actually saving money if you’re not reaching the people you need to reach? Because when it comes to marketing, there’s really only two options:
☐ A. you reach them.
☐ B. you don’t.
Take all the time you need on that one, folks.