The US Census estimates that nearly 36 million people move every year. And with an ever-increasing population, that number is only going to rise.
That’s a lot of mailboxes.
And as I’m sure you know by now, wherever there’s a mailbox, there’s an opportunity for marketing. What you may not know is that there’s something called a New Movers mailing list that, as its name suggests, specializes in targeting people who’ve recently moved.
There’s many industries and professionals who can take advantage of this information:
- Doctors and Dentists
- Pest control services
- HVAC installers
- Dog walkers
- Interior decorators
- Pizza delivery
- Maids and cleaning services
And that’s just to name a few. Really, it’s about getting creative and understanding one simple fact – people who are new to an area are typically looking for new resources. If they haven’t had a chance to fully explore their new surroundings, and if they’re in need of whatever it is you have to offer, it’s very likely they’ll go with you.
In fact, statistics suggest new movers will spend more in three months than people who are settled into their homes will spend in five years. Let those numbers sink in for a second.
There are those who are skeptical about using direct mail in today’s digital age. But the evidence is clear: direct mail works. Especially when someone is just moving into town. They may not have their computer unpacked or their Internet installed yet. But they’ll have a mailbox. And they’ll be anxious to see what you have to offer.
Consider these facts:
- direct mail is tangible and it creates a personal connection
- when you reach out to someone new to an area, they’ll feel welcomed and appreciate you for it
- new folks love seeing mail pop in their new mailbox, so they feel good about you right from the start
New Movers lists are inexpensive and they’re pretty easy to come by. Most mail list brokers rent them on a subscription basis. You can receive weekly updated names and addresses that allow you to periodically send off batches of mail with your welcome offer.
And that’s the secret to making the whole thing work: your offer. You only have one chance to make a great first impression, so make sure your mailing includes something enticing — and something that the recipient can act on. Offer a free calendar with local landmarks, a discount coupon, a free home inspection. How about a free magnet with important local phone numbers?
The best part about reaching out to new movers is that you’ll connect with people who are the most open to hear what you have to say. Make the most of that opportunity with something they’ll appreciate. Start laying the groundwork for relationships and referrals that can last for years or decades.
Be one of the first to reach their mailbox.