5 Tips & Tricks for Adding Text To Images

The point of marketing is to deliver a message. And if you have a message, it’s very likely you’re going to have text – make sure your audience can read it!

One of the most common marketing mistakes we see is copy that’s hard to read because of the background it’s on. Most people instinctively know that dark text is easier to read on light areas…

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…And light text is easier to read on dark areas.

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Unfortunately, it usually isn’t that simple. Often times you’ll find yourself working with a complex image that has many colors and areas that are both light and dark. That’s when things get interesting. As you can see below, you have your work cut out for you.

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But have no fear, we’ve put together a mini crash-course with 5 easy tips that’ll make your words impossible to miss.

Continue reading below for all the useful info.

Continue reading

Pop Quiz: Best Marketing Method?

We hope your pencils are sharpened, because today we have a pop quiz for you. Don’t worry, it’s painless. One question.

Ready?

What’s the most effective marketing method?

 

☐ A. Radio

☐ B. Direct mail

☐ C. Internet and E-mail

☐ D. Television

 

Okay, time’s up.

Pencils down.

The correct answer is…

 

☑E. All of the above.

 

I know, I know. You’re probably saying, “Hey, that’s not fair! That wasn’t even a choice.” And you’re right. We cheated. But be honest, it’d have been way too easy if all of the above was an option. It’s always all of the above, right?

We wanted you to think about each individual method and the unique advantages and disadvantages they present. Because yes, while one is better than all the others, the real lesson here is the power of using multiple marketing methods at the same time.

the real lesson here is the power of using multiple marketing methods at the same time.

You need to reach your target audience on multiple fronts to really send home your messaging. We’ve talked about the importance of exposure rate many times before, but if you need a quick refresher – the more someone sees your message, the more likely they are to act on it.

And if they’re exposed to your messaging on different platforms, they’re less likely to tune it out. People tend to be either auditory learners or visual learners, so relying on just one marketing method can be inefficient.

Using multiple methods of marketing can be more costly, but are you actually saving money if you’re not reaching the people you need to reach? Because when it comes to marketing, there’s really only two options:

☐ A. you reach them.

☐ B. you don’t.

Take all the time you need on that one, folks.