It was as if Direct Mail advertising was hit by a bus a few years ago, when the Internet came to town.  Advertisers took off, thinking they could save a boatload by simply building a website, recalling the adage “build it and they will come…”

Our own Clarke Stevens looks into what happened to Direct Mail since that time in his recent article at Hubpages.com: Aspiring Media Could Impact Marketing Strategy .

Its worth a look…