Cause and Effect

From saving organic farming  to saving Haiti, there are thousands of good causes, each one with a message.  Each cause competes for our attention.  And each competes with the thousands of other messages that crisscross  in front of us every single day.

campaign promotionsAdding the Internet to the mix hasn’t helped.  In fact, it’s only increased the volume of message traffic.

And for any cause, being able to convey a message to a targeted audience can be critical.  It can be the difference between fulfilling a mission, or disappearing.

Luckily, there’s a solution: custom imprinted postcard magnets.  OK, so we’re biased; but listen to this recent example:

A community organization needs to rally county support for a major change in zoning.   Within three weeks the group needs to convince residents that changes are something that need to be approved.

The group decides to have magnetbyMail print and mail Venti postcard magnets — jumbo postcards and square refrigerator magnets — to every voter in the county.

Within days of the mailing, hundreds of hits come through the group’s website.  The previously-hard-to-get newspaper and tv news reporters appears  for interviews.  And the night of the zoning meeting, there is an unusual sight: full attendance.

The zoning changes are approved by a wide margin, and the organization makes lots of new friends for future projects.

And in many of the area’s homes, the magnets are still in use many months later.

There’s little else that works quite like a postcard magnet mailer.  The postcard is the carrier, the magnet is the billboard.  The combination is quite effective, and very affordable.

Have an important message to convey? Check us out at magnetbyMail.