Stuckup: Pizza Marketing Idea

By admin in Marketing

Ok, maybe you don’t run a pizza shop. You still could benefit from a marketing idea that helps deliver pizza sales from coast to coast.

Pizza Takeout Menu Postcard MagnetIt’s our Stuckup Mailer. We can print a takeout menu on one side of the postcard. On the other side we attach a magnet and inkjet a mailing address you supply.

We prepare all the Stuckup mailers for bulk mail, so you get a sizable postage discount, and drop them in the mail for you.

If you need a low cost way to reach an entire neighborhood, we can provide a saturation mailing list, and you could reach your entire community for pennies.

With an enticing offer or artwork, the card makes a quick trip from your recipients’ mailboxes to their refrigerator doors.

At 3-1/2″ x 8-1/2″ and UV coated on front, it’s just right for a small takeout menu (which is why pizza restaurants love it).

But it’s also a great size for advertisers and organizations who need to distribute lists of phone numbers, key contacts or web addresses. Or useful procedures, recipes, emergency preparedness checklists, key tips, calendars, schedules or campaign bios. Or maps, inspiring quotes, artwork or colorful travel vistas.

With a good Stuckup Mailer, you’ll discover that the refrigerator door is the most valuable spot in the whole house.   And you’ll be making the most of this space.

Best of all, your promotional message could be there for months or more.

Makes you want to order take out, doesn’t it?

 

Another marketing tip from magnetbyMail.com, your source for magnet mailers and other innovative marketing ideas.

How Alumni Planners Put Marketing to the Test

By admin in Marketing

 

 

Or

How Postcard Magnets Save The Date


It’s one of the most challenging marketing assignments out there:

How to get hundreds of alumni to come together at a certain time and place?

Alumni are not an easy group to gather.   First of all, they’re scattered just about everywhere.  Second, they’re all doing their own thing:  some are trawling for shrimp and some are running billion dollar conglomerates.

So do you send an email and hope for the best?  Nope.  At least according to alumni organizers at the nation’s leading colleges.

Alumni save the date postcard magnetsWhen there’s an important event coming, alumni event planners have a go-to tool for maximizing attendance:  Save The Date postcard magnet mailers.

Hmmm.  Is there something that other marketers should know? Yep.

Because what makes postcard magnet mailers extremely effective for college alumni groups, also makes them effective for anyone else with a message that needs to be seen.

Postcard magnets are really two promotions in one: a full-color, plastic laminated postcard that makes it into a mailbox, and a magnet attached that makes it to the fridge or file cabinet.

Most other ways to communicate, from letters to emails, just get lost in the shuffle.

But postcard magnets work almost magically.  With a good mailing list, they reach a targeted audience.  With good graphics,  they grab attention.  And with an appealing or useful message they’re kept in the home or office and are seen dozens of times per day.

What would you have to pay for a TV ad with that kind of coverage?  Unless you’re GE or Coke, you probably don’t have enough.

But you probably can afford a postcard, a magnet and some bulk-rate postage.

So that’s why when it’s important to reach the right people with the right message, those alumni organizations may still have something to teach us.

 

Another marketing tip from magnetbyMail.com, your source for custom imprinted magnet mailers.

Advertising to Gen-Y

By admin in Marketing

Ask most marketers how they reach the Generation Y audience and they’ll tell you it’s challenging.

cs-1-6-postcard magnetsGen Y, that demographic group born roughly between the mid-1970’s and early 2000’s, doesn’t use lots of the traditional media (newspapers, network tv, magazines).   So for marketers trying to reach the group, the media choices are the social networks like Facebook, Myspace and Twitter.  And unless a marketer can create a buzz that goes viral, he or she is not going to reach an audience at all.

So now it’s come this: when marketers think about going ‘outside the box’, they now mean ‘outside the Internet.’   The ultimate web-based marketers are finding new solutions using ‘traditional’ media,  like  magnet mailers.  Here’s how:

The cyber game world is a billion dollar industry featuring multi-player Internet games where the other players – one’s teammates and opponents – could be on the other side of the planet.  Games like  Starcraft or Counter Strike Source are run from independent network server companies, offering high-tech computer power that needs to be fast and affordable for their Gen Y customers.

But marketing a game server company isn’t easy.  Competition is global and its fierce.  Email marketing has become ineffective and even viral marketing strategies seem to return diminishing results.

We provided the solution in the form of our Basic magnet mailer — it’s a large, full-color laminated postcard carrier, and a custom printed magnet attached. With a good mailing list, and a postcard / magnet combo designed to promote a web address, we helped a US-based game server pinpoint its Gen Y target and deliver a message that could stick around.

The end result: a 20% increase in ‘guest’ traffic at the website and five new accounts for every 100 magnet mailers sent.

Which all goes to show that, even in the tough Gen Y marketplace, if you can get in front of your prospect, you can still win.

magnetbyMail:  helping make sure your message stays in front

magnetbyMail: Now Official

By admin in Marketing

Breaking News from PRWEBWell, as if you didn’t know, our mother website for postcard magnets is magnetbyMail.com .

And, ta-dah!, we finally announced our website officially.

I’m sure this will mean that the phone lines will light up with calls from all sorts of news media.  And we’ll be giving interviews for weeks.  Isn’t that how it works?

Well, if you’ve been through this process yourself, you know that it actually rarely works that way.

Years back, when I was at a start-up sales promotions firm, we did get lucky with one of those ‘business announcements’ in the local paper.  An ad agency called looking for some ideas and, before you knew it, we were promoting Big East basketball.

But alas, marketing types like myself can’t be waiting for the inevitable lucky break.

So we’re planning a mailing — sending postcard magnet mailers to our active list of key decision makers.  The idea is to drive folks to our website.

This way, we can practice what we preach.

And  if the NBA calls because they saw our press release,  that would be good, also.

 

Oh, and if you’d also like to receive a sample mailer for yourself, just drop us a note from our Contact Us page and we’ll make it happen.

 

Always looking out for our fans….   magnetbyMail.com