Avoid Prepress Woes – 3 Tips to Speed Up Your Order

If you’re about ready to send us artwork for your postcard magnet order, you may want to check out this brief post on common mistakes before you do. Fixing any of these issues will help save hours or days on your order’s production time.

These three simple tips should help you save time and avoid unnecessary delays and frustrations.

1. Fonts to Outlines

By far the most common and easily avoided mistake we encounter are fonts that haven’t been converted to outlines. Our prepress system doesn’t use fonts at all.  So if the fonts in your file haven’t been converted to outlines, things will come to a stop. Here’s a handy tutorial on how to convert fonts to outlines in Adobe Illustrator.

2. Spacing / Reserved area

As a reminder, magnets must be positioned at least 1/2″ away from any edges on the postcard, and from the area reserved for addressing. The addressing section needs to be a blank white rectangle that’s at least 2.625″ high X 4″ across. The indicia and return address needs to be above this rectangle.  The indicia needs to occupy its own clear space that’s at least 1/2″ x 1/2″.

We have templates available for many of our products that contain an exact breakdown of ideal dimensions and spacing requirements. They’re available to download on this page.

3. 300 DPI

High-resolution photographs make a world of difference. Not only will they help you capture the attention of your recipients, but they’re also vital on a technical level when it comes to printing. The higher resolution an image has, the crisper and cleaner it will be once it’s printed. Now depending on where you place the image in your layout, and its size and complexity, it is occasionally possible for us to work with images that are slightly lower than 300 dpi. But when you have images that are 100 dpi or below, things are going to look blurry and bad. There’s really no way around it.

If you find yourself having trouble locating high resolution photographs, just let us know — we’re more than happy to help you secure great stock photos at an affordable price.



We hope you find these three tips and guidelines useful, as we’re always striving to make our process as easy and hassle-free as possible. If you have any tips of your own, or if there’s any problems you experience that you’d like us to tackle in a future blog post, please let us know in the comments below.

5 Tips & Tricks for Adding Text To Images

The point of marketing is to deliver a message. And if you have a message, it’s very likely you’re going to have text – make sure your audience can read it!

One of the most common marketing mistakes we see is copy that’s hard to read because of the background it’s on. Most people instinctively know that dark text is easier to read on light areas…


…And light text is easier to read on dark areas.



Unfortunately, it usually isn’t that simple. Often times you’ll find yourself working with a complex image that has many colors and areas that are both light and dark. That’s when things get interesting. As you can see below, you have your work cut out for you.


But have no fear, we’ve put together a mini crash-course with 5 easy tips that’ll make your words impossible to miss.

Continue reading below for all the useful info.

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Visual Hierarchy Lesson 4: Whip Your Designs Into Shape

In our fourth and final look at the visual hierarchy of design, we’ll be examining shape. Shape is a relatively intuitive concept because our minds are already trained to break things down to their most basic forms. Many of us grew up playing with blocks and other geometric toys, and we see shapes every day – from octagonal road signs, to square windows and doors. It’s this deeply ingrained familiarity that makes shape such a powerful component of design.

I’ve already discussed some of these concepts in the alignment section, but it’s worth repeating:

Diagonals tend to create a sense of movement and activity.


…As do curvy unpredictable lines.


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