Mail Smarter

If you like being able to track the packages you ship through companies like FedEx(R) or UPS(R), you’ll like hearing about this new service from the US Postal Service…

USPS IMB Intelligent Mail barcode

Example of IM barcode (courtesy Wikimedia)

The USPS IM barcode is an Intelligent Mail barcode that can provide you tracking details of the mail you send.  Similar to the barcode already used on most US mail, the USPS IM barcode is 65 vertical bars that encodes 31 digits of data for USPS scanners.

Based on the 31 digits, the USPS will be able to know: the type of service for the item (1st class, 3rd class, etc), the identity of the sender, a sequence number and the Zip Code of the delivery point.

The sequence number is what’s really interesting.  This is assigned to the sender;  it identifies the mailing piece from the thousands the sender might be mailing.

So now a mailer will be able to know when (and if)  their mailing piece made it to the doorstep.  Before, it was a matter of faith.

Also, by confirming delivery, mailers will be able to update their mailing lists for future mailings.

And marketers will have end-to-end tracking of their campaigns, just like they do with email campaigns!  It’s nirvana for those using analytics.

The new Intelligent Mail service will start this May.  Mailers will need to use the IM barcode to qualify for automation prices.

Postcard magnets mailed by magnetbyMail will be processed using the new Intelligent Mail service, at no additional charge.

The fine line between the Internet and old-fashioned marketing just disappeared.

From your friends at magnetbyMail .



USPS Requirements

Yes, the US Post Office can deliver our magnet mailer through their system without a problem.   The magnet stays securely attached to the postcard based on our spot glue process.

US Postal ServiceThe USPS processes our custom printed postcard magnets as machinable, non-automated mail.  Among other things, this means if you’d like to have your magnet mailers sent via first class, the postage rate would be based on the 1 oz. letter rate (not the the postcard rate), plus a charge for special handling (currently $.20ea).

The USPS offers discounted rates for properly prepared bulk mail. Based on these current rates, here are our current postage prices, if you’d like us to do the mailing [updated 1/27/2013] (subject to change without notice):

US Postage rates
  • Third (Standard) class bulk mail: $0.29 ea
  • First class presort mail: $0.44 ea
  • Non-profit bulk mail: $0.21 ea
  • Rate based on machinable, non-automated item
  • We can use your Postal permit; or our permit

If we will be mailing your items, please complete and fax to us a Bulk Mail Form and USPS NCOA Processing Acknowledgement Form — both forms are in the Templates file found on the webpage for each item on our magnetbyMail website. You can choose to use our indicia on the mailing piece (and pay us postage cost), or use your indicia, if it is the type that can be used at any US Post Office (not all are). If using our Indicia, prepare your art layout leaving the appropriate space for us to add the correct Indicia box and text. Note our Mailing List details (also on our website) when preparing your mailing list for us.

Of course, if you want us to ship all the postcard mailers to you, so you can distribute, we can do that, too.  In this case there would be shipping charge for UPS delivery.

Everything you ever wanted to know about mailing postcard magnets is on our website.

And you can always call us.  We’d love to hear from you!

Good News in the Mail

Mail SlotThe Internet has had a huge impact on the US Post Office.  You probably aren’t surprised to hear that.

Instead of  catalogs, companies are focused on improving their websites.

Instead of mailing letters, people simply send an email.

And all that is good news for you if you’re marketing with Direct Mail:

First of all, your recipients are more likely to see your mail simply because the pile is much smaller.

And secondly, recipients are more likely to be favorable to Direct Mail ad mail, and even look forward to receiving it, because mail levels are now so low.

So next time you hear that people are mailing less and less, put on your marketing hat and smile.

Just a thought from, home of custom imprinted postcard magnets.