It was as if Direct Mail advertising was hit by a bus a few years ago, when the Internet came to town. Advertisers took off, thinking they could save a boatload by simply building a website, recalling the adage “build it and they will come…”
Our own Clarke Stevens looks into what happened to Direct Mail since that time in his recent article at Hubpages.com: Aspiring Media Could Impact Marketing Strategy .
Its worth a look…
Yes, the US Post Office can deliver our magnet mailer through their system without a problem. The magnet stays securely attached to the postcard based on our spot glue process.
The USPS processes our custom printed postcard magnets as machinable, non-automated mail. Among other things, this means if you’d like to have your magnet mailers sent via first class, the postage rate would be based on the 1 oz. letter rate (not the the postcard rate), plus a charge for special handling (currently $.20ea).
The USPS offers discounted rates for properly prepared bulk mail. Based on these current rates, here are our current postage prices, if you’d like us to do the mailing [updated 1/27/2013] (subject to change without notice):
If we will be mailing your items, please complete and fax to us a Bulk Mail Form and USPS NCOA Processing Acknowledgement Form — both forms are in the Templates file found on the webpage for each item on our magnetbyMail website. You can choose to use our indicia on the mailing piece (and pay us postage cost), or use your indicia, if it is the type that can be used at any US Post Office (not all are). If using our Indicia, prepare your art layout leaving the appropriate space for us to add the correct Indicia box and text. Note our Mailing List details (also on our website) when preparing your mailing list for us.
Of course, if you want us to ship all the postcard mailers to you, so you can distribute, we can do that, too. In this case there would be shipping charge for UPS delivery.
Everything you ever wanted to know about mailing postcard magnets is on our website.
And you can always call us. We’d love to hear from you!
The Internet has had a huge impact on the US Post Office. You probably aren’t surprised to hear that.
Instead of catalogs, companies are focused on improving their websites.
Instead of mailing letters, people simply send an email.
And all that is good news for you if you’re marketing with Direct Mail:
First of all, your recipients are more likely to see your mail simply because the pile is much smaller.
And secondly, recipients are more likely to be favorable to Direct Mail ad mail, and even look forward to receiving it, because mail levels are now so low.
So next time you hear that people are mailing less and less, put on your marketing hat and smile.
Just a thought from magnetbyMail.com, home of custom imprinted postcard magnets.