Growing New Customers

By admin in Marketing

Magnet mailers for farmers marketA local association of local growers, dairies and craftsmen held a Farmers’ Market in the town’s center on Saturday mornings throughout the warm months.

They decided to advertise to community residents to remind everyone of the weekly event. With the help of a local Organic Farming Initiative, they received a grant for outreach funds.

They designed a Venti postcard magnet.  The postcard had plenty of details describing the Farmer’s Market and how it was making a difference for local farmers and local residents.

The postcard included a large magnet, with all the important details: when and where the Market is held.

The magnet mailers were sent to all residents in the area via bulk mail.

Within weeks, the market became ‘the place to be’ on a Saturday morning.  Farmers liked the larger crowds, and residents liked the fresh produce and the ability to chat with their neighbors.

Just another idea from magnetbyMail.com

Hospitals Advertise Too

By admin in Marketing

A regional hospital had identified a need in the community and added a Womens Diagnostic Imaging Center to its growing campus.

But the investment would have a slow payback if the Center was underutilized.

Magnet mailers for healthcareSo the hospital decided to advertise using ‘The Basic’ postcard magnets.

A postcard mailer was designed to announce the Center, and invite women for a free tour of the facilities.  The refrigerator magnet was designed as a convenient reminder for women who might need the Center’s services.  It provided phone number, address and website info.

Within four weeks, the new Center went from ‘unknown’ to being busy with tours.

And to this day, patients mention making use of the Center’s magnet in their kitchen.

Another marketing solution from magnetbyMail.com

Marketing for Profit

By admin in Profitability

Since the bottom line of marketing is, well, the bottom line, we decided to see how this applies to custom printed postcard magnets.

Now its worth noting that it can be very difficult to measure profitability using most ad media. TV, radio, billboards — you may see a bump in your business, buts its a challenge to pinpoint exact numbers.

With direct mail postcard magnets its much easier to check your results.  Just take your original mailing list, and cross-reference it with your inquiries and sales lists.

Now for the nitty gritty.

Its always good to know how good your postcard magnet promotion needs to be.  We suggest you figure your ‘breakeven cost’ before developing your mailing campaign.   Here’s how:

Estimate what your average sale is, and calculate the typical gross profit (“TGP”) on this sale .

Then, estimate the total costs of your planned direct mail campaign, and divide this amount by the TGP number.  This is the number of sales you need your mailers to make before your campaign becomes profitable.

For example, if your TGP is $40 and you’re mailing 1000 postcards magnets for $1000, then your breakeven is 25 sales (that’s $1000 divided by $40).  This means you need to get a 2.5% response rate for your postcard magnets to start making a profit.

No two marketers are alike, but we’ve found most would be satisfied if their campaign simply made break even.  That is, the mailing paid for itself, and profits would ultimately be realized on subsequent orders with those new customers.

And then there are Realtors, dentists, lawyers and other professionals with a high TGP.  These marketers can find that the mailing can breakeven with just 1 response.  More than 1 response is pure profit.

Just another tip from magnetbyMail.com

 

ideas for layouts

By admin in Design, Resources

Need some quality, ready-made art templates for your magnet mailer design?

Check out graphicriver.net for complete design layouts by world-class  artists.

graphicriver.net design templatesFiles generally include high-resolution images, and Adobe Illustrator or  Adobe InDesign elements, and suggestions for font files.

Its most everything you need for camera-ready artwork.  You may need to tweak the layout size to fit a postcard.  And of course, you’ll need to write your own copy…

The best way to use graphicriver.net is to browse through the templates.  Even of you don’t buy anything, you’ll be inspired with plenty of design ideas.  And if you do buy something, you’ll be surprised at the low prices.

Postcard Sample Template from graphicriver.netFor example, check out this collection of card and brochure designs by jahimmyess.  There are plenty to choose from, you can change colors based on your palette, you receive templates for postcards, brochures, forms, and business cards.  And the download will cost less than US$10.

Now that’s impressive!

Our recommended resource for design templates:  www.graphicriver.net

 

 

 

Most Popular

By admin in Design

 

Magnet Postcard for Farmers MarketWhat is our most popular custom printed postcard magnet?

It’s definitely ‘The Basic’ postcard magnet, our half-sheet, full-color postcard and businesscard – sized magnet.

Why?

Well, sure the low price helps.  Even in small quantities, they’re about a dollar or less, including standard-rate postage .

But the magnet size makes a lot of sense to many marketers.  Mail recipients don’t necessarily want a huge magnet on their refrigerator unless it has extremely useful info, its very attractive, or they know (and like) the sender very well.

So when you’re new to somebody’s kitchen, it might be good to think ‘baby steps.’

The Basic gets the job done.

It’s available at our website at: magnetbyMail.com

 

Introducing…

By admin in Uncategorized

Ta-dah!  Introducing the new Postcard Magnets Blog, now online at

www.postcard-magnets.com

We’ll be collecting ideas on how to promote your organization through custom imprinted postcard magnets and magnet mailers.

We’re produced and sponsored by magnetbyMail.com which  is where you can get your custom imprinted postcard magnets.

Want to share your ideas on effective postcard magnet promotions?  Just send us a message here.

Have questions, or have suggestions?  Just let us know.

And thanks for visiting the new Postcard Magnets Blog!