It was as if Direct Mail advertising was hit by a bus a few years ago, when the Internet came to town. Advertisers took off, thinking they could save a boatload by simply building a website, recalling the adage “build it and they will come…”
Our own Clarke Stevens looks into what happened to Direct Mail since that time in his recent article at Hubpages.com: Aspiring Media Could Impact Marketing Strategy .
Its worth a look…
The Internet has had a huge impact on the US Post Office. You probably aren’t surprised to hear that.
Instead of catalogs, companies are focused on improving their websites.
Instead of mailing letters, people simply send an email.
And all that is good news for you if you’re marketing with Direct Mail:
First of all, your recipients are more likely to see your mail simply because the pile is much smaller.
And secondly, recipients are more likely to be favorable to Direct Mail ad mail, and even look forward to receiving it, because mail levels are now so low.
So next time you hear that people are mailing less and less, put on your marketing hat and smile.
Just a thought from magnetbyMail.com, home of custom imprinted postcard magnets.
A local association of local growers, dairies and craftsmen held a Farmers’ Market in the town’s center on Saturday mornings throughout the warm months.
They decided to advertise to community residents to remind everyone of the weekly event. With the help of a local Organic Farming Initiative, they received a grant for outreach funds.
They designed a Venti postcard magnet. The postcard had plenty of details describing the Farmer’s Market and how it was making a difference for local farmers and local residents.
The postcard included a large magnet, with all the important details: when and where the Market is held.
The magnet mailers were sent to all residents in the area via bulk mail.
Within weeks, the market became ‘the place to be’ on a Saturday morning. Farmers liked the larger crowds, and residents liked the fresh produce and the ability to chat with their neighbors.
Just another idea from magnetbyMail.com
A regional hospital had identified a need in the community and added a Womens Diagnostic Imaging Center to its growing campus.
But the investment would have a slow payback if the Center was underutilized.
So the hospital decided to advertise using ‘The Basic’ postcard magnets.
A postcard mailer was designed to announce the Center, and invite women for a free tour of the facilities. The refrigerator magnet was designed as a convenient reminder for women who might need the Center’s services. It provided phone number, address and website info.
Within four weeks, the new Center went from ‘unknown’ to being busy with tours.
And to this day, patients mention making use of the Center’s magnet in their kitchen.
Another marketing solution from magnetbyMail.com