Animal Rescue: A New Breed of Marketing

By admin in Marketing
Photo by Sue Byford

To the Rescue

It’s startling to find out how many dogs and cats are rescued from our streets.  According to the Humane Society, there are 6-8 million dogs and cats in animal shelters each year, in the US alone.

Each one of these animals needs to find a home.  And many new organizations have sprung up to take on the challenge.

These groups don’t necessarily call themselves marketers, but that’s exactly what they are.

Their mission is to raise the awareness of the abandoned animal issue, recruit likely adoptee families, match animals with new owners, promote best practices to the community, and even sponsor legislation that helps save animals.

The animal rescue groups of today use many of the same cutting edge marketing strategies you might find in any major business, using social media like Facebook and Twitter to broadcast rescue news to thousands.

But because not everybody subscribes to their Twitter feeds, these groups have found they need to use traditional media.

And that’s where we come in.

Dog Rescue postcard magnet mailerYou see, we make postcard magnet mailers.  That’s a custom-printed, jumbo postcard and a magnet, one glued to the other, and mailed to a mailing list via the post office.

These magnet mailers are one of the most effective ways for rescue groups to get their message out: to ask people to consider adopting an animal in need.

Our Foldup Magnet Mailer is good for helping tell a more complete story — it’s designed with the magnet attached inside a large, folded postcard, and provides over a hundred square inches of space for text and pictures.

So how does the whole thing work exactly?   Simple: the Foldup Magnet Mailer reaches the family through the mailbox.  It will likely be opened and read, and maybe discussed.   The magnet will be added to a file cabinet or refrigerator, working as a mini billboard for on-going awareness.

Then, one day, the Forces of Good will converge  and the family will decide that they’re interested in learning more about adopting an animal and will find the rescue group’s web address on the magnet.

It sounds like great fiction but this process is really what happens every single day.

In fact, there aren’t many other ways for an animal rescue organization to get so much exposure, for so few dollars (…cents, actually).

It might take three or four months for a family to reach that magic moment, and decide to adopt a pet.  The Foldup Magnet Mailer provides all the right ingredients to facilitate that multi-month process, and help keep the rescue’s message at top of mind.

Of course, you don’t need to be rescued to benefit from our postcard magnet mailers.  You just need to be interested in getting your message out, and keeping it there.

Another timely message (we hope) from your friends at magnetbyMail.com , your source for of postcard magnets and other neat promotional devices.

How to Grow a Church

By admin in Marketing

Church Marketing Ideas

 

The time for church marketing is now.   We see two big reasons for this:

First — many people are having financial troubles or family problems. Or they just feel adrift and are looking for some guidance and community.

Church postcard ideasChurches, finding themselves smaller in recent decades, have an opportunity to demonstrate their purpose and attract new members to their flock.

But what many churches are discovering — the relevation — is this: the things that work to grow a business also work to grow a church.

Church marketing today includes: setting up a table at the county fair, writing columns in the local paper, speaking at the Rotary Club, building a website and hosting a page on Facebook.

But the best way to reach everyone in the community is this: (drum-roll, please) a mailing.

church outreach mailers

It used to be that direct mail was ineffective, and highly expensive.

But new technology has made printing and lists both better and cheaper.  A gorgeous full-color promotion and a mailing address costing $3 each a decade ago, can now be less than 50 cents.

And what is the most effective type of mailing? Call us biased, but we think it’s postcard magnets.

These are jumbo, laminated postcards and custom printed full-color refrigerator magnets. One is glued to the other, and mailed to a list that you provide.

When recipients receive your church’s postcard magnet mailers, they’ll see your message immediately. With the right art and message, they’ll decide to keep your magnet on their fridge where it could promote your church for weeks or even months.

Until now, no other form of advertising has ever been able to promote your church’s message for so long, for so little.

And that, is the second reason we think the time is right for church marketing.

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Another inspired idea about postcard magnets from magnetbyMail.com . Because when it comes to effective marketing, we’re all on the same mission.