How to Grow a Church

By admin in Marketing

Church Marketing Ideas

 

The time for church marketing is now.   We see two big reasons for this:

First — many people are having financial troubles or family problems. Or they just feel adrift and are looking for some guidance and community.

Church postcard ideasChurches, finding themselves smaller in recent decades, have an opportunity to demonstrate their purpose and attract new members to their flock.

But what many churches are discovering — the relevation — is this: the things that work to grow a business also work to grow a church.

Church marketing today includes: setting up a table at the county fair, writing columns in the local paper, speaking at the Rotary Club, building a website and hosting a page on Facebook.

But the best way to reach everyone in the community is this: (drum-roll, please) a mailing.

church outreach mailers

It used to be that direct mail was ineffective, and highly expensive.

But new technology has made printing and lists both better and cheaper.  A gorgeous full-color promotion and a mailing address costing $3 each a decade ago, can now be less than 50 cents.

And what is the most effective type of mailing? Call us biased, but we think it’s postcard magnets.

These are jumbo, laminated postcards and custom printed full-color refrigerator magnets. One is glued to the other, and mailed to a list that you provide.

When recipients receive your church’s postcard magnet mailers, they’ll see your message immediately. With the right art and message, they’ll decide to keep your magnet on their fridge where it could promote your church for weeks or even months.

Until now, no other form of advertising has ever been able to promote your church’s message for so long, for so little.

And that, is the second reason we think the time is right for church marketing.

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Another inspired idea about postcard magnets from magnetbyMail.com . Because when it comes to effective marketing, we’re all on the same mission.

How to Change Government

By admin in Marketing

OK, you’re fed up.   You’ve had enough with ‘politics as usual’ and you think that it’s time for the bickering to stop and for your views to be heard.

Maybe you want to re-focus the dialog onto an important issue.   Maybe you have a good solution or insight. Maybe you want to change the Constitution.

But you need to convince many, perhaps millions of your fellow citizens.

The problem is that, no matter what you want, there is a buzz and banter that you need to break through for your message to be heard.   From cable TV to the blogosphere, the buzz and banter is at full volume.

How do you get your message in front of the people who will make a difference?

Basically, you need to change the channels.

political action direct mail

Rather than sending your message through the Internet, print media, or cable TV, send it via a way that gets maximum impact.   Send it via a Postcard Magnet Mailing.

A Postcard Magnet Mailer is two parts: a custom-printed, laminated jumbo postcard with a refrigerator magnet attached, sent together through the US Mail with bulkrate postage.   The postcard is the carrier, and the magnet becomes the billboard.

Recipients open their mailboxes and instantly see your message.  If they like it, they’ll use the magnet on their refrigerator or file cabinet.

They’ll start thinking of your ideas, start visiting your website, and start helping change the political dialog.

All this for much less cost than a cup of coffee.

If you’d like to make sure your message makes an impact, check our Postcard Magnets at magnetbyMail.com .

And start making a difference!

Running for Office

By admin in Design, Marketing, Profitability

[ …Without Going Broke ]

vote by liberaltees

Poster at Zazzle

Every two years, political campaigns spring to life throughout the US.  Incumbants work to keep their seats against an onslaught of indignant wannabes.

If you’re running for office, you’re focused on the issues that are important to your voters.

But what are campaign managers focused on?  The same thing, right?

Not really.

Campaign managers are focused on issues like:  fund raising, scheduling, disclosure filing, and building name recognition.

If you can picture the circus entertainer who keeps a dozen plates spinning atop a dozen poles, that’s basically what a campaign manager looks like.

The biggest challenge for a campaign manager?  Making sure the candidate’s message is reaching voters.

Even if a campaign has lots of money to spend, which it probably doesn’t, getting out the message is not that easy.  In a matter of months, voters are bombarded with thousands of messages from candidates, local and national.

For example, in just one of the days leading up to the Iowa Caucuses in February 2008,  there were nine hours of TV commercials to promote the various Presidential hopefuls.

How does a campaign get its message out through all that?  What can campaign managers use to sleep at night?

Political postcard magnet mailers.

political campaign postcard designs“Oh, sure,” I hear you saying in disbelief.  How can something so small and simple do so much?

A postcard magnet mailer is an oversized laminated postcard with a magnet attached. And because its small and simple,  it’s become a useful tactical device for political campaigns…

  • each one is sent by US mail so it bypasses spam filters, and TV clickers
  • with the right design, it contains a useful and informative magnet, which can be kept in voters’ sight — on the fridge
  • the recipient is usually appreciative, which is good for the candidate
  • a magnet mailer costs under a dollar, and in many cases under 60 cents, including postage

So while opponents spend big bucks for a 30 second TV spot, a candidate can spend less than a dollar to receive coverage all day and all night.

That’s another tip from magnetbyMail.com — making campaigning affordable for all.  Check out our political postcard magnets online.